IPG Merges Two Award-Winning Brand and Technology PR Agencies
Source: Nasdaq GlobeNewswire / 04 Apr 2019 17:00:00 Europe/London
New York, April 04, 2019 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that it is merging two public relations brands in its portfolio, U.S.-based Current Marketing and global agency Creation. The newly combined agency, Current Global, specializes in consumer marketing, corporate, health and technology.
Spanning 30 offices, Current Global launches with major operations across the U.S., U.K., Germany, Brazil, China and India. With more than 200 team members, the firm offers a comprehensive portfolio of PR and integrated communications services, with expertise in earned, social, digital and paid media, as well as strategic planning, analytics and content production. Current Global will be co-led by CEOs Virginia Devlin (Chicago) and George Coleman (London).
“Current Global is a powerful new mid-sized agency offer with considerable creative firepower, further strengthening our roster of public relations firms that includes Weber Shandwick, Golin, DeVries Global, Rogers & Cowan, Carmichael Lynch Relate and PMK/BNC,” said Michael Roth, chairman and chief executive officer of Interpublic.
Devlin underscored the new agency’s proposition for client partners.
“This merger unites two highly successful agencies that share a common purpose – to deliver innovative and impactful work that helps our clients own the moment,” said Devlin, who has led Current Marketing since it launched in 2006. “The collective diversity of our talent, expertise and creativity is inspiring, and we have the capability to address any kind of business or brand challenge anywhere our clients need us.”
The combined resources and intellectual brainpower at the agency’s disposal will enable it to innovative faster, do more transformative work and deliver enhanced value for clients and employees alike.
“The synergy between Creation and Current was obvious from the moment we started collaborating,” added Coleman, formerly president of Creation. “Our culture, mindset and vision were simpatico, and together we’ll be able to fast-track strategic investments in people, innovation and IP – helping us bring new ideas and services to market. Both agencies have formidable track records, but the best is ahead of us.”
Creation initially launched as a multi-media production agency in the U.K. in 2011 and grew into a multi-disciplined communications agency in 2015 with an impressive portfolio of blue-chip clients around the world. Current boasts a successful track record of 13 years of growth in the U.S., establishing itself as a leading consumer marketing agency. Both have won significant industry recognition, including nine Cannes Lions, and have consistently outperformed the market in terms of growth.
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Acxiom, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
About Current Global
Current Global is a unit of IPG’s (NYSE: IPG) Constituency Management Group and its portfolio of public relations and communications firms. A midsized global agency with a full-service offering, our team of inquisitive, insightful and imaginative people mix scientific rigor with creativity to get to the very core of how communications can drive outcomes. Our heritage is a deep understanding of earned media, but we’re equally adept at developing integrated campaigns that encompass paid, owned and social, too. To find out how we help clients Own the Moment, visit www.currentglobal.com.
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(Press – IPG)
(Press – Current Global)